I’m a coffee drinker. I like my morning jolt to be the plain ol’ regular stuff, nothing fancy. But during the day, or in the evening, I like a cup every now and then of mocha flavored, or hazelnut flavored, or french vanilla. And I love different types of creamers!
But hence the problem. I, like most everyone I know, am on a tight budget where having three or four (or even just two) flavors of coffee in the cupboard isn’t going to happen. Having a fridge full of various creamers isn’t going to happen either. Think of the money one could waste if they bought a particular flavor but found it wasn’t much to their liking. So until fairly recently, one had to settle for the tried and true, the traditional, the coffee of your mom and dad.
Then along came this little machine. It brewed one cup at a time through a little thing called a pod. Pods come in all kinds of flavors. You can brew yourself a steaming cup of mocha flavored coffee then turn right around and brew a cup of decaf for your nervous neighbor. The choices are endless!
But the machine itself is pricey. And so is a box of the pods. So you have to weigh the options and find which one is best for you. It could be you’ll find you can go either way. Maybe having only two flavors, or maybe only one, isn’t such a bad thing on this day. You don’t want to make the decisions. Just do it the way it’s always been done and be done with it. Tomorrow, you can wrangle with which flavor you want. You get to choose the cover, er…pod.
Wow. Writers, like coffee drinkers, have never had so many choices and opportunities. Traditional or self publishing? Print or ebook? Or both to all?
In Rachelle Gardner’s new ebook, How Do I Decide? Self Publishing vs.Traditional Publishing (A Field Guide for Authors), the Books & Such literary agent lays out the differences (and similarities) between the two. The ebook is a must read for any writer wrestling with the publishing options that a few years ago, weren’t available. 
The good news is at least now, we authors have a choice. Both are equally respectable; both require hard work and dedication. Both also require knowledge of craft, marketing, and yes, social media. There’s no right or wrong answer – only a choice. As an author, you must decide what works best for you. Rachelle’s book will help you do that.
Check out Rachelle Gardner’s ebook How Do I Decide? at Amazon.com and start making those decisions. The choice is yours!
